17+ years building UI/UX, design systems, and product experiences — currently leading a large design team.
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Product Designer with 17+ years of experience — from illustration to interface design to leading design teams. I focus on scalable systems and design decisions that hold up under real product constraints.
Growing a distributed design team, establishing design operations, and introducing AI-assisted workflows for white-label casino products.
View case study →Designing a scalable, token-based design system for casino products used across multiple brands.
View case study →Redesigning a configurable registration and verification flow across multiple white-label casino brands and markets.
View case study →A short-form growth case: finding the biggest funnel drop-off, testing hypotheses, and shipping the change that moved activation.
View case study →An independent product concept exploring how Revolut could support personal fundraisers — balancing low friction with trust, safety and compliance.
View case study →A product audit of Strava followed by an independent concept turning live location sharing into a proactive safety system for outdoor athletes.
View case study →A repeatable AI-assisted production system turning a client brief and moodboard into consistent batches of production-ready casino graphics.
View case study →